Kristen Christian

Hello! I'm Kristen Christian, the founder of Bank Transfer Day and a very proud credit union member.

With a perspective based in activism, I was raised with an understanding that cooperation and respect are crucial for communities to thrive. By serving their members and the communities they are a part of, credit unions follow a similar path. Social media offered opportunity for a global platform, which resulted in one of the largest consumer migrations in history. While continuing to advocate for consumer empowerment and economic sustainability, I offer lectures and consultations to help credit unions reach the next generation of potential members.

Speaker & Consultant at Freelance

November 2011

Offering keynote addresses, lectures and break-out sessions on the development and implementation of effective social media strategies as part of an overall marketing campaign, the Howe-Strauss Theory of Generation Cycling applied to accurately predict spending habits, and the desires and goals of the Millennial and Homeland Generations. I've worked with Filene Research Institute, Credit Union National Association, SKOK (Polish National Credit Union Association), California & Nevada Credit Union League, Credit Union Executives Society, Pennsylvania Credit Union Association, Credit Union Association of the Dakotas, Patelco Credit Union, Prime Alliance Solutions, CSCU.

Founder & Strategist at Bank Transfer Day movement

October 2011

Bank Transfer Day began as a simple directive each citizen could independently act upon created, organized and lead completely by social media. Within weeks, the original Facebook event had more than 85,000 “Attending” RSVPs, 60,000 “likes” on the official Facebook page and over 3,000 Twitter followers. CUNA attributed nearly half a million new credit union accounts in October and November to this movement. Solely responsible for all social media creation & moderation, design of marketing materials, response to feedback of 500 supporters or opponents per day, interview with major media on-camera (CNN, KTLA, Dan Rather Reports, Fox Business, ABC World News with Diane Sawyer), for radio (American Public Media, National Public Radio, Canadian Broadcasting Corporation) and publication (Village Voice, ABC, CNBC, CNN, Seoul Daily, LA Times) both nationwide and abroad. Asked to speak at several noted conferences nationwide in regards to the impact of social media on the evolution of social movements movements.

Digital Media, Social Media, Howe-Strauss Theory of Generation Cycling, Millennial Generation, Cooperatives, Compassionate Living, Financial Literacy, Mobile Technology, iOS